August 21, 2019
Over several decades, Nick Assef has guided thousands of clients at the firm, Lincoln Crowne and Company, to follow his business code. It’s a strong code, too; one that places the primary focus on client service above all else. However, Nick Assef makes sure the client service he and his firm provide is better than the service they would get from other like firms. One thing Nick Assef believe in is that the best course for any business is to make sure all clients are satisfied and getting what they came for. That is not always easy, since no one goes to the firm’s talented team of investment professionals for basic services and an average return.

Nick Assef knows the professionals at Lincoln Crowne and Company have to stand out from the rest of the field. Their reputation is strong, and it’s based on what they charge and their status in the marketplace. Nick Assef himself has plenty of experience and expertise in every area of business, including complex transactions like mergers and acquisitions, joint ventures and valuations. He also possesses expertise with regard to growth strategies, shareholder rights, and strategic due diligence.
May 24, 2019
Nick Assef realizes that clients don't hire him or his firm, Lincoln Crowne and Company, so they can receive “basic services.” No, the truth is, when they spend that kind of money, they have a specific desired outcome in mind. That's why Nick Assef takes an innovative and unique approach that has often described as "tenacious" to all negotiations. It is also why Nick provides clients with solutions designed to maximize shareholder value. The fact is, Nick Assef's business philosophy has been fused into Lincoln Crowne's core principles from the very beginning. He and his firm provide clients with far more than deal making expertise; they also throw in innovative thinking, deep commercial & financial judgment and clear independent advice.

Nick Assef has been very busy and he’s done a lot since he graduated from Harvard Business School with a Post Graduate degree in Valuation. He also completed a MBA at the Simon Business School at the University of Rochester in New York and he holds a Bachelor of Law Honors degree in 1992 from Bond University Law School and a Graduate Diploma in Legal Practice from University of Technology Sydney. Before he founded Lincoln Crowne, he was a corporate attorney with Allen, Allen & Hemsley in Sydney, before shifting his attention to investment banking.

Over his long career, Nick Assef has provided his clients with the talents of one of the most dynamic and persuasive mergers and acquisitions investment bankers in the Australian and South East Asian markets and beyond. He is well-known for his skill as a shrewd negotiator, and he has shown himself capable of applying some of the most innovative and effective strategies and tactics in the business to every deal he works on. Many of his strategies are based on "game theory” because Nick Assef realizes that clients hire him for his "tenacious" approach to maximizing shareholder value.
February 23, 2019
Nicholas Assef has demonstrated to many that he is among the most dynamic and persuasive mergers and acquisitions investment bankers in the Australian and South East Asian markets. He is often described as one of the best negotiators anywhere. In fact, while both Nicholas Assef and the firm he founded, Lincoln Crowne & Company, serve as specialists in the Australian and South East Asian markets, that only tells part fo the story.

There is no doubt that Nicholas Assef has plenty of enviable experience and expertise in many different areas, including mergers and acquisitions, joint ventures, valuation, growth strategies, shareholder rights, and strategic due diligence. Over the course of more than a quarter century, Nicholas Assef has gained experience in the corporate world, the legal profession and even in the academic world. Nicholas Assef has become known for his negotiating style, which sets him apart from many other investment specialists. Nick is likely best known for his tendency to apply a variety of strategies and tactics based on "game theory" to all types of negotiations. Nick tends to take an approach best described as "tenacious" and that provides clients with solutions designed to maximize shareholder value.

There are many reasons why Nicholas Assef tries to go above and beyond other firms because he is keenly aware that the clients who hire a firm like his don’t do so just to receive “basic services.” Most have a specific outcome in mind and they want their counselor to help them attain exactly that. Nicholas Assef's business philosophy is found in Lincoln Crowne's core principles; they provide clients not only with deal making expertise, but also clear independent advice, innovative thinking, and deep commercial & financial judgment.